Facebook shares sink as Unilever, Coca-Cola pull ads

Unilever, Maker Of Dove Soap, Is Latest Brand To Boycott Facebook

As advertisers revolt, Facebook commits to flagging ‘newsworthy’ political speech that violates policy

Officially boycotting or not, increased calls for transparency will ratchet up the pressure on Facebook to do more to assuage some of its highest-profile advertisers.

Shares of the social media company fell 8.3% on Friday, the most in three months, after Unilever, one of the world's largest advertisers, joined other brands in boycotting ads on the social network.

"To clarify one point", he continued, "there is no newsworthiness exemption to content that incites violence or suppresses voting". Often, seeing speech from politicians is in the public interest, and in the same way that news outlets will report what a politician says, we think people should generally be able to see it for themselves on our platforms.

Our Supreme Leader has yet to comment on Facebook's decision on his preferred platform, Twitter, although lately he's also been trying to make Parler happen, since Twitter doesn't like him enough these days. "We are pausing", the company said. The platform will be playing its part by adding a message or a label to the post.

Zuckerberg also wrote that numerous changes he was announcing came "directly from feedback from the civil rights community and reflect months of work with our civil rights auditors".

His comments came as Coca-Cola announced it would suspend ads on social media for at least 30 days, as platforms face a reckoning over how they deal with racist content.

Earlier this week, Facebook responded to the campaign saying it remains focused on the work of removing hate speech and providing voting information. During this session, Zuckerberg said that Facebook will now link all posts related to voting to the Facebook voting hub.

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The new measures that Zuckerberg announced also include partnerships with local election authorities to determine the accuracy of information and what is potentially unsafe. "Zuckerberg's address was 11 minutes of wasted opportunity to commit to change", Rashad Robinson, president of civil-rights non-profit Color of Change, said on Twitter.

He also said Facebook will label misleading or potentially harmful content which remains on the site for its news value. The company also said it is increasing its enforcement capacity to remove false claims about local polling conditions in the 72 hours before the USA election.

"Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good", said Everson, vice-president of Facebook's global business group.

Facebook is also banning false claims meant to discourage voting, such as stories about federal agents checking legal status at polling places. Twitter shares sank 7.40 percent by the end of the trading day. During his introduction he announced the broad new policy changes, reversing about a year's worth of rhetoric about the importance of free speech and the necessity of allowing politicians and their campaigns to lie.

"We invest billions of dollars each year to keep our community safe and continuously work with outside experts to review and update our policies", the spokesperson said. "We have been down this road before with Facebook".

Facebook executives have, nevertheless, been adamant that they will not be bullied into producing adjustments they do not want to make, according to the report.

Beyond concerns about the environment their genuine ads are appearing, companies like McDonalds, PakNSave owner Foodstuffs have had to suffer fake ads placed by fraudsters running coupon scams (a "McDonalds" effort ran on June 25), while individuals including Richie McCaw and Mike Hosking have had their unauthorised images used in social media ads for dubious get-rich schemes.

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