The Facebook-owned company, earlier this week, had announced that it would begin with its likes-hide test in some parts of the US.
Instagram has previously tested hiding likes in several different countries and today's announcement suggests that the company is on the verge of officially removes public like counts from the app and making it impossible for users to see which posts are truly popular.
Users who are part of the test were picked randomly and won't be able to see how many likes posts appearing on their feed have.
Starting today, we're expanding our test of private like counts globally. Initial tests were conducted in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand, and Instagram said that test will be expanded globally.
Instagram is also looking for solutions for individuals and brands for whom the like count is rather necessary. Some offer constructive criticism instead of drama and suggest that Instagram lets us choose whether we want to hide like counts or not.
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In addition, we understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.
Responses to this initiative have been mixed from the start.
While there's now no word when the feature goes live for everyone, it's only a matter of time when Instagram rolls it out as it's getting positive feedback. A few users have also confirmed that Instagram is running tests to make the like counts private. Adam Mosseri, head of Instagram, said it's all about changing how people, especially young users, feel about the social media platform. However, it's worth pointing out that Instagram isn't getting rid of likes altogether. Influencer profiles are usually measured by their numbers of followers and number of likes in their posts, which is why some tend to buy likes so they can hype up the numbers to get more job opportunities.
The experiment by Instagram is now happening in six more countries, including India. Just a few days ago, the service said the like counts for some users in the U.S. would also be hidden. So, it only makes sense for the social network to expand it to more regions.
Interviewed by BuzzFeed, some influencers said they don't anticipate being significantly impacted by the change.